Alala

Founders Letter: Hello Spring!

This email was sent on Apr 01, 2024 10:10 pm

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Hi Alala Fam!

Dare I say it’s finally Spring? Wow it feels good to know it’s here or at least right around the corner.

I read that some cultures consider the Spring Equinox, which was on March 19, to be the actual start of the new year, and honestly that feels really good to me.

Starting the new year in January, when it’s dark, grey and cold outside is just not the vibe.

So hopefully we’re all feeling excited for the start of a new season, and for some closet refreshes. I know I am!

I’m thrilled that you guys have been loving the new Phoebe work collection we just launched in March. We’ve gotten such great feedback to these pieces - they’re easy to wear, and look so polished while still being relaxed. For me, it’s the perfect pairing. My suit wearing corporate days are long behind me, but there are so many occasions still where I want to feel more put together and the Phoebe pieces really do that for me. I personally love the Tee and Crop Pant matching set combo, worn with a sneaker, ballet flat or a kitten heel.

Also, we have a new seamless collection coming out in a couple days, just in time for all of us to start getting back outdoors. This year, after 20 years of living in NYC (omg!), I’m moving to the suburbs and best believe I’ll be wearing all these new styles out hiking and enjoying the weather.

Even though we’ve had the seamless collection for many years, every time we drop new colors and styles, I feel a sense of childish excitement, reminiscent of when my dad would take me to the store to get a new My Little Pony!

We are also improving our Diamond Membership program this Spring with new perks that I know you’ll love. If you haven’t explored Diamond, it’s our highest tier membership which comes with store credit, free returns, free shipping and amazing points redemptions. Check it out if you love getting a deal every time you shop with us. :)

Hope you all have an incredible April and I can’t wait to chat with you again!

With love and gratitude,