WallpaperSTORE*

A laboratory of ideas and a studio for innovation in grown diamonds, SNOW redefines the creative horizons of diamond culture.

Through its future-facing processes and creative outlook, SNOW challenges the conventions of how a diamond is produced, perceived, and worn. It also nurtures and promotes creativity and design, giving designers freedom to imagine genre-disrupting jewellery pieces, distinctive cuts and novel applications.

In the spirit of encouraging next-generation designers, SNOW partnered with Wallpaper* on the Class of ’24 exhibition at Milan Design Week 2024, which spotlighted emerging talent from diverse disciplines.

As part of the partnership, a new film made by Wallpaper* explores the unique expression of SNOW’s cultivated diamonds. The grown diamond is showcased as a fascinating story of enlightened luxury, a mastery of art and science.

Next up, SNOW is inviting a creative from the Wallpaper* Class of ’24 to design a one-of-a-kind object using diamonds from its laboratories. The designer will work together with SNOW’s design team to make the object come to life, exploring production methods, patented technologies, and precision that far exceed previous industry capabilities.

Film produced by Wallpaper* Bespoke
Directed by Maria Sosa Botancor
Editing and sound design by Conrado López Cuadra
Additional footage courtesy of Marvin Leuvray CVD Diamond Group at the University of Bristol