Porsche Design

In 1974, the first Porsche 911 Turbo captured the hearts of fans with its timeless blend of understated elegance and pulsating energy.
Porsche honors the 50th anniversary with an exclusive collection.

The versatility and agility of the Turbo No. 1 inspired the anniversary collection: a reversible jacket and bucket hat can be worn in two distinctive ways, featuring an eye-catching plaid design on one side or a more subtle look on the other side.

The anniversary collection will officially launch on April 29, 2024, 50 years to the day after Louise Piëch, Ferdinand Porsche’s eldest daughter, received the Turbo No. 1 as a 70th birthday gift.