kerastase

Want the secret to luxurious haircare?

This email was sent on Feb 07, 2024 6:02 pm

Discover LAYERING, it's a game changer | Click here to view our online version.

secret to

why it is a game changer?

The key to this technique lies in its ability to work on different layers of your hair, from the outermost shield to the core of each strand.

THE CUTICLE

The cuticle is like a protective shield, guarding your hair against external aggressors. It's the first line of defence and plays a vital role in maintaining the health and appearance of your hair.

THE Cortex

This inner layer is the powerhouse of your hair. It's rich in melanin, proteins, and keratin. Keratin is responsible for your hair's strength and colour. When the cortex is damaged, your hair requires some extra care and attention.

YOUR EXCLUSIVE OFFER

COMPLIMENTARY PREMIÈRE MINIS

WHEN YOU BUY 2 OR MORE PRODUCTS

Use code: PREMIEREGIFT

OFFER VALID UNTIL 21/02/24

FULL T&C'S APPLY****

SHOP NOW

How Can Layering Your Haircare Products Help?

Let's consider a common adversary in the world of haircare – calcium. Calcium isn't just a hair damage amplifier; it can wreak havoc at different layers of your hair.

On the outside, it leads to dullness and roughness. On the inside, it causes rigidity, stiffness, and an increased risk of breakage.

The brilliance of haircare layering lies in its ability to address these concerns at both levels, completely repairing your hair.

how to LAYER?

STEP 1: ACTIVATE

DECALCIFYING REPAIRING PRE-SHAMPOO TREATMENT

Apply generously on wet lengths before shampoo and massage throughout. This works to reverse stiffness, increase up to 75% shine* and restores hair's original strength.** The key is to leave the concentrate on your hair - no need to rinse before shampooing.

SHOP NOW

STEP 2: CLEANSE

DECALCIFYING REPAIRING SHAMPOO

Apply on wet hair, layered on top of the Decalcifying Repairing Pre-Shampoo Treatment. By applying it on top of the concentrate, you cover your hair with an extra dose of actives to whisk away excess calcium, increase shine and reduce breakage.

SHOP NOW

STEP 3: TREAT

ANTI-RIGIDITY DECALCIFYING REPAIRING CONDITIONER

Apply to shampooed, towel-dried hair. Massage through lengths and ends. Leave on for 3 to 5 minutes and then rinse. The rigid feel of hair, due to calcium in hard water, is neutralised, to protect against breakage, and helps repair hair from the inside out.***

SHOP NOW

STEP 4: FINISH

INTENSIVE SHINE REPAIRING OIL

Our Intensive Shine Repairing Oil seals the look of spit ends and boosts shine by up to 4x*. It’s the perfect addition to polish hair after heat styling or to tame flyaways if you tend to leave your hair to air dry.

SHOP NOW

première

new

give strength to your routine!

Maximise your results to reinforce your hair with the range.

DISCOVER NOW

JOIN THE KERASTASE COMMUNITY

*Instrumental test
**Instrumental test on bleached hair after continued use of the full Première routine vs. non-bleached hair.
***Instrumental test, after continued use with full Première routine
****Receive a complimentary Kérastase Première 30ml shampoo and a Kérastase Première 15ml pre-shampoo treatment when you buy two or more products on kerastase.co.uk. Use code: PREMIEREGIFT. Only available online 00:01am 01.02.24 – 11.59pm 21.02.24. Cannot be combined with any other offer. Uk only. Subject to availability. Whilst stocks last. Offer available at www.kerastase.co.uk. Incomplete, illegal, misdirected, or late redemptions will not be valid. Promoter is not responsible for redemptions lost, damaged or delayed to technical or connectivity or other problems.

Please check our shipping and delivery policy,

We respect your privacy. If you would rather not receive promotional emails alerting you of Kérastase special offers, product announcements and other news, please click here

For further details on how we manage your data, see our Privacy Policy.

© Kérastase - 2024

kerastase

Want the secret to luxurious haircare?

More emails from kerastase: