The Revival of the TAG Heuer’s Classic Mono Counter Chronograph has Contemporary Details in All the Right Places ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The Revival of TAG Heuer’s Classic Mono Counter Chronograph has Contemporary Details in All the Right Places
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Simultaneously upholding the legacy of an underrated design within the TAG Heuer archive while equipping it with fan-favorite details from its contemporary playlist of hits, the Iconic Carrera Dato is, in my humble opinion, one of the strongest releases from this year so far. This strength is derived from the interplay between the dial layout that’s boiled down to the most essential functions set against the bright confidence of the circular brushed emerald green dial itself. I always find it an exciting way of creating tension in design when simplicity and excess brush shoulders.
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The overall impression that one gets with the release of the Carrera Iconic Dato is that TAG Heuer is a brand keenly aware of the power of its legacy, but with a decisive path forward to maintain relevancy and keep up the momentum in the landscape of today. Even if the vibrant green colorway is a bit controversial for some, the very presence of a non-limited Dato in the brand’s modern catalog tells of its ability to stay on the pulse of its fanbase – ultimately creating something that feels fresh while playing the hits from its design archive. |
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