With its easily identifiable design that leans on a certain ’80s and ’90s nostalgic flair, approachable pricepoint, and rugged resistance, G-SHOCK has always had a unique ability to appeal to the streetwear market more effectively than many other contemporary watchmaking brands. The makers of the original tough watch are playing to their strengths with its latest ‘Hidden Glow’ series, outfitting some of its most popular models that sport a minimalistic color palette during the day with dials that transform into a phosphorescent jolt of green as soon as the lights are out. |
