Happy Earth Day! We're putting a focus on brands and watches that have made a commitment improving sustainable practices and using eco-conscious materials. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Paying Tribute To Earth Day With Five(-ish) Eco-Conscious Watches
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Admittedly, the watch industry at large does not immediately come to mind when the topic of sustainability arises. Perhaps one could argue that the act of making pieces made to last a lifetime, or even beyond the lifetime of its wearer, is inherently more environmentally conscious than the proliferation of one-time-use objects that haunt today's consumption-obsessed fast fashion industry.
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The simple act of calling into question the efficacy of production does, at the very least, start the conversation, and begin tipping the scale in the right direction. Perfect it is not, but it's a start in the right direction. In the spirit of giving credit where credit is due, I've rounded up five watches that place sustainability at the forefront of their design or production process. |
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Oris Aquis Dat Watt Limited Edition |
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Chopard Mille Miglia with Lucent Steel |
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TAG Heuer's smallest take on its Solargraph Date has arrived in a 34mm duo in shades of Dark Blue and Aqua |
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