The intitial release of the 610v1 went completely under the our radar, which is an unusually intentional move for NB, a brand which seldom shies away from a song and dance when it comes to a new drop.
But after some digging, we got to thinking: could this be the brand's next big silhouette?
Sure, the 610v1 is just starting out and the 990 (which is now in its sixth evolution) has more than a 40 year head start, but if there’s one thing we can learn from NB, it’s to expect the unexpected.