Someone pointed out to me that one of my cookbooks, It’s All Easy, turns eight years old this month. This led me on a little trip down memory lane and to reflect on what that concept of ease—an antidote to busyness, something that satisfies a yearning for simplicity—means to me today.
In these ensuing years, goop, and my workload along with it, has grown a lot. Like many others, I’ve become more in pursuit of ease. Instead of waiting for easy moments to wash over me, I plan for them.
I had one such luxurious moment on a recent Sunday morning. I woke up in a hotel room, alone. I had a big mug of coffee and a copy of the Wall Street Journal spread out in front of me (nerd, I know). There was no one to make breakfast for, no dogs to take out. It was an easy Sunday morning that I knew was coming, the kind that I’m so grateful I have the ability to carve out.
In life’s strange way, it’s this desire for ease that has driven much of my work at goop. From our recipes to our travel guides to G. Label to goop Beauty: I need everything we curate and make and recommend to be so epic, so thoughtful. So that when it lands in your inbox or at your door, the outcome you want—be it a quick but standout family dinner at home or a restorative morning routine—feels effortless. If there’s ever another way we could infuse a little more ease into your everyday, please let us know.
Love, Gwyneth |
Someone pointed out to me that one of my cookbooks, It’s All Easy, turns eight years old this month. This led me on a little trip down memory lane and to reflect on what that concept of ease—an antidote to busyness, something that satisfies a yearning for simplicity—means to me today.
In these ensuing years, goop, and my workload along with it, has grown a lot. Like many others, I’ve become more in pursuit of ease. Instead of waiting for easy moments to wash over me, I plan for them.
I had one such luxurious moment on a recent Sunday morning. I woke up in a hotel room, alone. I had a big mug of coffee and a copy of the Wall Street Journal spread out in front of me (nerd, I know). There was no one to make breakfast for, no dogs to take out. It was an easy Sunday morning that I knew was coming, the kind that I’m so grateful I have the ability to carve out.
In life’s strange way, it’s this desire for ease that has driven much of my work at goop. From our recipes to our travel guides to G. Label to goop Beauty: I need everything we curate and make and recommend to be so epic, so thoughtful. So that when it lands in your inbox or at your door, the outcome you want—be it a quick but standout family dinner at home or a restorative morning routine—feels effortless. If there’s ever another way we could infuse a little more ease into your everyday, please let us know.
Love, Gwyneth |
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