What Do You Think-
Slide Or Toe Post? |
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Having hundreds of new shoes every season means that we spend a lot of time taking pictures. After all, it's a lot easier to imagine how that fabulous tan Fisherman sandal might look, when you've seen it gracing somebody's leg. Here, on a recent shoot, Gigi, choosing between the supersoft F-Mode leather twist slides or toe-thongs, in silver, which is this season's hottest metallic so far. |
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Because sandal season is NOT a good time to be afraid of your own feet, we thought we'd give a shout out to what is undeniably the world's best foot cream, Footopia, formulated by FitFlop Founder, Marcia - who also founded the super-hot warehouse-direct high-end skincare buyers, club – BEAUTY PIE. (Join up, if you haven't already, it's where all the smart people buy their beauty products now).
Ingredients to look for in a foot cream? Nourishing Shea Butters, powerhouse cracked-heel smoother Urea (this one's vegan), cuticle-softening enzymes, and for summer, a little mint oil, of course. |
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It turns out there's an algorithm that determines pose success when it comes to showing off a pair of shoes, which Alex, our Art Director, and Jo, our Head of Production noticed when editing the latest round of ecommerce shots. Right foot rotated out, left just slightly askew. Hips, nonchalant. And just a smidgen of attitude. (And no, these two styles aren't available yet, but we'll let you know when they drop.) |
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FitFlop Book Club Part 3: |
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For Springtime travel inspiration for the peripatetic, this classic NYTimes Bestseller could ALMOST do double-duty as your 'bucket list', if you haven’t created your own. Note: if you go somewhere and have an AMAZING time, with partial credit to the amazing ergonomic FitFlop shoes on your feet, we'd love if you'd post and tag (somewhere on social) a shoefie, and tag us #fitflop. |
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If you're new to our shoes, you may not know about our biomechanical engineering team, led by Dr. Kim Lilley (on the left). What we know? Specific angles/support/cushion/ergonomics under your feet can make a huge difference to your gait, your joint wear and tear, and your energy levels - and translates into moving smarter, and living bigger! Read how we engineer and test our technology here.
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