The new Dixie SS 2024 campaign is a story that wants to experience the true essence of a city beyond the typical tourist spots, embarking on an unconventional adventure. Getting lost in the city means truly discovering its meaning. You don't need maps: it's about immersing yourself in the identity of a place.
The flavors, the habits, the sounds and, above all, the people that make it unique. With each interaction, the city comes to life in a way that guidebooks and tourist brochures could never capture. The unexpected interaction between the model and the local people, places and situations will give a touch of realism and spontaneity to the narrative and the new summer collection.
