As we close 2023, I reflect less about myself, and more about the world we are living in. The past year has been nothing short of eventful.
We thought we’d ease up once the pandemic ended, yet we began with a startling market crash, followed by unprecedented layoffs and financial institutions collapsing.
The weight of the world grew even heavier as we witnessed the loss of innocent lives in the most horrific way in modern times, with seemingly no end in sight. It pains me to acknowledge building amidst so much tragedy is the new normal. Needless to say, this has been mentally draining for everyone. And I’d be remiss to reflect on the year at Atoms without speaking to our shared humanity first.
When I became CEO of Atoms a year ago, I decided to go back to the basics. This involved a dedicated focus on products and customer satisfaction. In doing that, we challenged many of our existing operating practices and beliefs. We committed to doing things differently, even at times when that meant scaling back or slowing down, so we could continue to deliver the best to our customers.
I’m proud to say we’ve accomplished a lot this year as a result. Some highlights I’m particularly proud of:
- Atoms turned profitable in April
- We teamed up with Marques Brownlee aka MKBHD, for a cool sneaker collaboration, M251
- We introduced Atoms Kids Shoes
- 100% satisfaction on meeting holidays delivery times
I’m so grateful for our team at Atoms for their dedication and commitment to our customers. Huge shout out to our logistics partners who helped us ensure a smooth holiday season. And to our customers and supporters, none of this would have happened without you. Thank you for being on this journey with us!
If there's something we can do to make your experience better, please let us know. We are here to bring joy to your lives - something that matters more today than ever.
Happy New Year!!
P.S. Before I sign off: if you get a chance in the new year, take frequent micro-breaks, do things that hold meaning for you, connect with your fundamentals, and remember what you are feeling, many around you are feeling the same way. Reach out to friends and allies. Together, we are stronger. Much Love!
- Sidra
