Hi, it’s Eva again, founder of maude and, this month, your Chief Ritual Officer. Actual fall has arrived. The light’s lower, the mood’s higher, and everyone’s pretending to have a plan.

We’ve traded our summer laissez-faire for Q4 chaos. In ecomm, it’s go time. In life, it’s cuffing season, and you know we're here for it.

Start here: Ritual Builder

With our new website comes the Ritual Builder, an easy way to create your daily routine across body, scent, and intimacy. Regular intimacy isn’t just good for connection: it can improve sleep, mood, and even skin health. It's functional health, if you will.

Build your ritual (and save when you bundle three or more).

Meet the new washes
Our signature wash just got a glow-up. Same gentle, pH-balanced formula. New moods (and pump).

corner office (formerly No. 1)

Warm amber, cedar leaf, clove, lemongrass, Medjool date, and tonka bean. Smells like 1978 success — the kind of room where the blinds are drawn and the temperature rises. It’s soft power in body-wash form.

green room (formerly No. 3)

Fresh eucalyptus, cassis, sandalwood, and Haitian vetiver. It’s lush and alive, like the mirrored bathrooms of early 80s New York: humid, overgrown, and up to something.

unscented (formerly no. 0)

Timeless, where light meets water. Clean glass, warm steam, skin unadorned. No fragrance. No frills. Just form, function, and quiet confidence.

[Shop the collection →]

Press play: corner office
Power meets leisure. Mahogany wood. Bar carts. Swivel chairs. Wall-to-wall carpet. Views for miles. We made a playlist and film guide inspired by the scent — equal parts atmosphere and escape.

Maudern Movies: Corner Office

Spotify Playlist

Lubes 101
shine organic sold out faster than we could restock it (as usual). Until it’s back, consider this your sign to branch out:

heat
our warming lube, perfect for colder nights or solo rituals.

shine silicone
our longest-lasting formula, ideal for water play or extended sessions.

Different textures, same body-safe promise.

One last thing (we want to send you the whole collection):
It’s cozy season, so send us your favorite autumn recipe. We’ll pick one person to win our entire collection (of what's in stock). Yes, the whole thing. Just respond back to me with your recipe (even better if I can bring it to work for the team).

Talk soon,

Éva
Founder

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